Samsung, one of the leading electronic manufacturing company has created a buzz in the market by launching its two MP3 players – Q1 and U4 at IFA (largest consumer electronics trade shows in the world organised in Berlin). Inspired by the 'Litmus' color gradation effect in chemistry, the YP-U4 is conceptualized with the USB form factor and also combines DNSe 2.0 sound technology, FM radio and a one and a bit inch grey OLED display plus three LED lights. With a weight of 27 gms and measurement of 27x83x13 mm, the MP3 player comes with a battery life of 16 hours and also supports MP3, WMA, OGG. The U4 MP3 player is available in 2 and 4 GB capacity and one can choose the color from rose, purple and blue.

The Q1 'Diamond' model MP3 player on the other hand comes in a DNSe 3.0 sound technology including an audio upscale function, which claims to restore missing sound range. The company has immense hope in the product and is also aiming to make Q1 MP3 player as having 'world's best sound quality'. Bedecked with the automatic EQ effect, this device is able to analyses the mood and genre of the MP3 files and work accordingly.

These MP3 players come with visual support and is capable of offering a 2.4-inch TFT LCD display with 30 hours of playback for the music. This device too is available in black, white and silver variants carrying 4GB, 8GB and 16GB memory variations.